Why integraded marketing

Onboarding Marketing (IM) is very similar to the biblical saying: "A spider holds his hand and is in the king's palace". The spider blends into someone else's world, in this case the king's world, and takes advantage of the position the palace estate has given it without paying a penny. 

Can you see the rationale here?

For simplicity, let's use a dictionary to define onboarding marketing. Webster says the word integration means a name. The action of doing or completing the whole. According to Thesaurus.com, integration means integration.